Digital Marketing Agency in Pune
What is Digital Marketing?
Digital marketing is a canopy for marketing. It is all about marketing Products and services through digital technologies, overall the internet, digital marketing involves all marketing weapon... that requires an electronic device or the internet. For the promotion of business and very helpful for new startups, different digital channels such as social media, email, search engines and websites are utilized to interact with current and prospective consumers. The weapons in digital marketing gadget include websites; search engine marketing (SEM) – which is a canopy that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing.
Web Biz Solutions: Full Service Digital Marketing Agency In Pune
About a decade ago, social media was little more than a budding trend. But let’s not revel in the past because, the future is here. Facebook, Twitter, LinkedIn, Instagram, Snapchat are only a few of the commonly used mediums that make the planet a closely connected one. The kids of today cannot even imagine what life was like about 15 years ago, when people didn’t even carry around phones, leave alone smart ones.
Thanks to the power of the Internet & Social Media, people all over the world has access to and can stay updated about almost everything. Being unable to call, you can leave a voicemail or send a text or even better, tweet, Facebook message, etc. Similar to the phone, all we have to do is login to a computer on our platform of choice and start putting our thoughts into words. Our voices have now become truly globalized. Also, Digital Marketing Companies can use Hashtags which operate almost like keywords for targeted searches.
In the old days, in most cases a Digital Marketing Agency had to shell out thousands or millions to be heard in most cases. Now, a small Online Marketing Agency can easily achieve global reach within days of launching their business. Be it a video that could go viral or creating new knowledge that spreads like wildfire or maybe it’s simply by bigger voices latching onto a shared item. In any case, social media has provided any Internet Marketing Agency the means to have a voice on par with the big dogs for everyone, including the smallest start-ups or “Mom & Pop” businesses.
Digital Marketing Services Offered by Web Biz Solutions
Web Biz Solutions, a full service Advertising Media Agency with a digital first approach, provides services like Social Media, Website Design Development, Media Planning, Buying, Search Engine Marketing, , Email Marketing, Branding, Strategy and Planning, Experiential Marketing, Graphic Designing, Online Reputation Management, Lead Generation, Pay Per Click and Search Engine Optimization. It is driven by a team of young minds.
Benefits of Digital Marketing for Companies or Business
In today’s world a Digital Marketing Agency has access to the mass market with many benefits over TV or print advertising while it also allows truly personalised marketing. Specific benefits of digital marketing include:
Global reach – an Agency can find new markets and trade globally with ease
Cost cutting – a well planned and strategically targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods
Tractable, measurable results – web analytics and other online metric tools makes it easier to establish how effective a campaign has been. An online marketing agency can obtain detailed information about how customers use their website or respond to advertising. Web analytics can be set up to show exactly how much money is made from each digital tactic
Laser focused targeting – if the customer database is linked to the company’s website, then whenever someone visits the site, the agency can greet them with targeted offers. The more they buy, the more a Digital Agency can refine their customer profiles and market effectively to them
Building Goodwill through Openness – through getting involved with social media, a company can build customer loyalty and create a reputation for being easy to engage with
Social currency – digital marketing lets agencies engage audiences through campaigns using different types of rich media content. On the internet, these campaigns can gain social currency – being passed from user to user and becoming viral
Improved conversion rates – with a website, customers are only a few clicks away from completing a purchase. Unlike other media like tele and physical shopping, digital marketing can be seamless and immediate.
Together, all of these aspects of digital marketing have the potential to add up to more sales for a Digital Marketing Company or Business.
Digital Marketing Firm for Start-ups
For a Startup Digital Marketing Agency, going up against competitors who have a hundred times the spending power was not always an easy task. To their luck, the digital revolution if used effectively, has been their much needed equalizer in the marketing world.
To spread their gospel of their clientele, Marketing Agencies can now make use of digital tools and technologies that most people depend on every day. This would include smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.
Creating the perfect online marketing message can now take a small company from one little corner of the world, to a hundred different places, in a matter of seconds and would still not amount to even half the cost of traditional marketing methods to reach global destinations. Keeping in mind the fact that it’s all about selling solutions, not technology, to real customers who have real needs and problems they want solved, Startups are able to make efforts at effective campaigns to captivate the audiences.
Latest Trends in Digital Marketing
The progress of all things Digital is clearly inevitable and it directly affects Digital Marketing Companies worldwide. Consequently, the way we communicate, cooperate and make decisions is also influenced by the progress of digital technology. Trends are coming that will change the world around us as the technology keeps improving. Overall, with companies finding better, more interesting ways to target their audience, the world of marketing is slowly but steadily evolving into a more interactive playground for both agency and audience member.
